Introduction to IMC
  • IntroductionFirst thing First, What is IMC?
  • Promotional Mix
  • Five Reason Why Integrated Marketing Works
  • Components of Brand Image
  • Consumer Decision Making Process
Introduction to Alternative Marketing
  • Traditional Media Channel
  • Marketing 4.0
  • Alternative Marketing
Alternative Marketing and Impulsive Buying Decision
  • Impulsive Buying Behavior in Indonesia
  • The Influence of Alternative Marketing toward Impulsive Buying Decision in Indon