Introduction
  • Introduction
The Trouble with NIMBY
  • The Trouble with NIMBY
  • Trouble in South Kensington
  • How the market is biased?
  • Who is the master of the world?
  • Your biggest stakeholder
  • The execution of excuses
  • How reality pushes back
  • You vs. You of yesterday
When Marketing does not feel like Marketing
  • How does your Marketing feel?
  • The Marketing Armsrace
  • Under the Radar
  • When burning is good
  • Who is your Primary Target Audience?
  • The 3 Y's
  • Creating Memorable Content
  • Having a Dialogue
  • How to create your first customer persona
  • How to do keyword research for your customer persona
How to become the person you want to be
  • Are you the person that you want to be?
  • Who are you?
  • Run multiple 100m sprints or run a single marathon
  • Justify Yourself
  • Do you dare to have 26 hours in a day?
  • The Perfect You
  • Regret Mininimization Framework
  • Self Applicable Value Theory
  • How to always be in 1st place
  • The right amount of humility
  • Competition breeds competence
  • Be Open Minded
  • Share, Share, Share
  • Is money the root of all evil?
  • The sign of a great man
  • How to overcome entrepreneurial fear
  • Job's don't have futures, people do.
  • What is next?