Introduction
  • What you will learn
  • The bucket and the pipeline
  • Your 3 creative personas
The Dreamer
  • Why Can't I Come Up With An Idea?
  • Playing Lego
  • Dream Examples
The Explorer
  • What you need is a good VISION
  • What Michelangelo Forgot to Mention
  • Explore Examples
The Maker
  • The Artist and the Critic
  • The Ball's Arm
  • Working in Passes
  • Structure, Flow and the Fear of Failure
  • The Quality Graph
The Power of the Process
  • A Creative Accident
  • The Process Fix
  • Summing up
  • What Next?