- Introduction
- Step 1: Product
- Step 2: Price
- Step 3: People
- Step 4: Process
- Step 5: Prospects
- Step 6: Promotion
- Step 7: Provide
- 7 Step Program Written Article - (If you prefer to read)
What you'll learn
- Understand The 7 Steps To Increasing Your Sales (Product, Price, People, Process, Prospects, Promote & Provide)
- Implement my 30+ Years in sales working with more than 443 businesses of all sizes
- Learn how to profile your customers, get traction on your marketing and convert more leads.
- Become aware of the areas you need to improve to increase your sales right away and in the future
Description
Welcome to 7 Steps to Business Sales Course, my name is Phil Coley, sales growth specialist. I have been in business for over 30 years now, both in corporate positions and running my own business interests and through that time I have been on the rollercoaster of business life, from losing it all to creating multiple successful businesses.
In this course, I will take you through each of the steps from the initial product through to the delivery of the product or service following a format focused on sales success. Areas include how to profile your customers, get traction on your marketing and convert more leads.
The 7 steps to increasing your sales and growing your business in 2023
1) Product - Understanding what category your product falls into... the 4 types are Transactional, Solution, Service & Luxury
2) Price - Knowing how to set the right price so you don't undervalue yourself... the 4 price points are High, Low, Discount & Guarantee
3) People - Knowing the right people to have on your bus to help you grow your business... the 4 types are Inhouse, Outsource, Collaboration & Affiliates
4) Process - Learning what are the right processes to be successful and increase your sales... the 4 types are people technology, technology people (find out why it is done twice & see the differences)
5) Prospect - Understanding the prospect stage... the 4 stages are suspect, sign-poster, referrer & prospect
6) Promotion - The exciting part, deciphering how you can use the many unique ways to promote your business... the 4 types are Helipad, Owned, Earned & Partners
7) Provide - and lastly The 4 types of provision... Service, Follow Up, Upsell & Cross Sale
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About the instructors
- 4.62 Calificación
- 2234 Estudiantes
- 2 Cursos
Phil Coley
Sales Growth Specialist
Phil Coley is a leading business sales growth specialist having learned business the hard way, from a successful corporate career to thriving consultancy business to running his own business interests; BUT he has failed as well and had to pick himself back up and start again.
Phil, a former The King’s School Gloucester pupil, had excelled at sport and represented the national side in rugby, athletics, and football. He also ran the 100m at just over 11 seconds against Marcus Adam, who became a GB sprint specialist and trained with Linford Christie. Phil credits his time at the school, along with their Air Cadets squadron where he travelled and learned a range of skills, for keeping him out of trouble and providing a promising career path.
In a recent interview Phil said: “I had been a bit of a tearaway as a teenager and got in with the wrong crowd where I lived. I could very well have ended up in prison had it not been for the direction the school and sports gave me. I made several friends at school and also through the Air Cadets, a few I am still in touch with today, nearly 40 years on.”
After leaving school and not being ready for more education, Phil began his business life selling newspaper advertising in the days before the internet. He developed into a leading salesperson regularly hitting targets and soon had a thirst for more. After three years of ad sales and making money Phil wanted to follow his passion for sport and people, attending St Mary`s University and studying sport science majoring in sport psychology, culminating in attending the 1992 Barcelona Olympics.
After graduating Phil then worked with many different sports teams and individuals including Olympians, World and European champions, and with teams including Gloucester Rugby, the LTA and clients further afield in the USA as well.
Through a twist of fate, whilst on the sidelines of a squash court, Phil was approached by a business leader in the retail industry that led to Phil training over 100 sales managers on all things leadership and team dynamics, alongside sales. This proved to be a pivotal point for Phil who then was able to combine his sales training and people development in business. In time, this saw Phil working with leading blue chip companies - many within the new sales arena of call centres, consulting for the likes of Microsoft, Mercury, Telewest, NTL (to become Virgin Media), Vodaphone, Capita and many others in the UK and overseas.
Starting a 'business services' consultancy in 2007 led to a turbulent few years; riding the financial storm of 2008 and then over stretching himself in 2014 leading to a business collapse in 2015 alongside a heart seizure…things had to change.
Today Phil, working closely with his business partner Mark Pearce, has a number of successful business interests including a sales & marketing agency, accountancy firm, recruitment company, digital publishing and wellbeing business. The lessons learned through the many years, experiencing highs & lows, choosing the right business partners and having a structure in place for success has lead to Phil working with many small and medium sized growing businesses.
Working with Phil you can expect to have clear direction, be challenged to think for yourself all whilst working closely with Phil on your goals and day-to-day activity.
Phil and Mark have developed the SIMPLE programme which helps business owners have their own 'playbook' based on 6 key pillars. Phil works with business owners in a number of different ways; be that coach, mentor, non exec director or consultant to get the very best out of you and your business.
Student feedback
Course Rating
Reviews
I have just completed this course and found #immense value in his #succinct and simple to follow instruction (this can only come from YEARS of implementation – not just lecturing). Even though it was an #overview, I went through each step (about 8 times) and actually built a #super powerful deck, using the incredible feedback from My South African team.
Really good teaching