AMZ Private Label - What is branding?
  • Introduction
  • Why brand?
  • Branding defined
  • Product differentiation
  • Value
  • Information
  • Consistency
The Branding Process
  • Branding structures
  • Market research
  • Positioning
  • Defining your brand
  • Creating your brand name
  • Creating your logo
  • Creating your tagline
  • Choosing your brand colours
  • BONUS - Thank you!