Introduction
- Welcome to Amazon PPC Playbook
- The Successful Seller Mindset
- Why Sponsored Ads are Important
- Advertising Terminology
Retail Readiness
- How to Ensure High Conversions
Ad Creation
- Intro to Ad Manager and Kinetic
- How to Set Up Auto Campaigns
- Understanding Keyword Match Types
- How to Set Up Manual Campaigns: Keyword Targeting
- Keyword Research Best Practices
- How to Set Up Manual Campaigns: Product Targeting
Campaign Optimization
- Optimizing Ads Manually
- Optimizing Ads with Ease
- Tips and Tricks Pt. 1
- Tips and Tricks Pt. 2
- Tips & Tricks Pt. 3
Automation
- What is PPC Automation?
- How to Automate Your Ads
Moving Forward
- Your Success Toolkit
- Reach Higher with Amazing Freedom
- Success and Summary
