Course Introduction
  • Who is Dr Nik?
  • What this course is all about
What is a Brand?
  • What is a Brand?
What are Archetypes?
  • Archetypes Explained
The Twelve Brand Archetypes
  • The Innocent
  • The Regular Guy
  • The Explorer
  • The Warrior / Hero
  • The Outlaw
  • The Creator
  • The Ruler
  • The Magician
  • The Lover
  • The Caregiver
  • The Sage
  • The Jester
Your Personal Archetype
  • Discover your Personal Archetype
Discover your Organizational Archetype
  • Complete the following survey to discover your Organisational Archetype
Living Your Brand Archetype
  • Living Your Brand: The Innocent Archetype
  • Living Your Brand: The Regular Archetype
  • Living Your Brand: The Explorer Archetype
  • Living Your Brand: The Hero Archetype
  • Living Your Brand: The Outlaw Archetype
  • Living Your Brand: The Creator Archetype
  • Living Your Brand: The Ruler Archetype
  • Living Your Brand: The Magician Archetype
  • Living Your Brand: The Lover Archetype
  • Living Your Brand: The Caregiver Archetype
  • Living Your Brand: The Sage Archetype
  • Living Your Brand The Jester Archetype
  • Employee Survey:
Motivational Intelligence and Archetypes
  • Motivational Intelligence - Emotivators
  • The 1st EmotiVator: Assurance
  • The 2nd EmotiVator: Challenge
  • The 3rd EmotiVator: Connection
  • The 4th EmotiVator: Significance
  • The 5th EmotiVator: Growth
  • The 6th EmotiVator: Contribution
  • The 7th EmotiVator: Higher Association
Marketing to your Consumer Archetype
  • Intro to Marketing to your Archetypal clients including the Caregiver Consumer
  • Marketing to the Innocent Consumer
  • Marketing to the Regular Guy
  • Marketing to the Explorer Consumer
  • Marketing to the Warrior / Hero Consumer
  • Marketing to the Outlaw Consumer
  • Marketing to the Creator Consumer
  • Marketing to the Ruler Consumer
  • Marketing to the Magician Consumer
  • Marketing to the Lover Consumer
  • Marketing to the Sage Consumer
  • Marketing to the Jester Consumer
Monitor your Brand Strength
  • Monitor your Organizational Archetype
Course Conclusion
  • Conclusion