Value, SWOT, Mission & Vision
  • Intro to Value, SWOT, Mission, Vision
  • What is Marketing
  • The 4 Ps of Marketing
  • The Value Disciplines
  • Lifetime Value
  • Healthcare Example of Lifetime Value
  • The SWOT Diagram
  • Connecting Mission, Vision and Strategy
  • QUIZ: SWOT, Mission, Vision, Value
Choosing the Right Strategy
  • Intro to this Section
  • Voting Technique
  • Consensus Technique
  • Affinity Diagram
  • Ease of Implementation Grid
  • Market Attractiveness Grid
  • BCG Matrix
  • The Innovation Value Grid
  • QUIZ: Choose the Right Strategy
Final Thoughts
  • Congrats !
Library of resources for this course
  • Books on Strategy
  • Relevant Articles on Strategy
  • Other courses related to this topic (Bonus Lecture)