• What we will cover
  • Why do content marketing?
  • Our success with content marketing
  • The 4 step content marketing process
Creating interesting, relevant content
  • Creating interesting, relevant content
  • What kind of content should you produce?
  • Building stackable content
  • Managing content creation with Trello
Publishing content for conversion
  • Publishing content for conversions
  • Matching content to offers
  • Publishing, CRM & landing page tools
Getting content in front of your audience
  • Why you need to promote
  • Getting your content in front of your audience
  • Minimizing friction and maximizing natural ability to rank
  • Discovering channels and influencers
Learn and improving over time
  • Learning and improving with metrics
  • Metrics for each stage of the funnel
  • Tooling for measurement
  • Conclusions