• Introduction to Branding
  • Understanding - Whats your Story
  • Why we should brand for a specific market - are brand specific to market
  • You need to understand your audience in order to create an engaging brand
Key Considerations in Creating Brand
  • Root Your Brand in customer Insights
  • Visual Branding and Connecting on Emotional Level
  • Consistency in Brand Internal and External
  • Empower your staff to enhance branding
  • Customer Loyalty with Branded Items
  • Building a Brand Story
  • Menu in Branding
Steps in Creating a Brand
  • 4 Keys Steps in Creating a Brand
  • 4 steps to Independent hotel brand