Beginner Guide to A/B Testing: Increase your eCommerce Sales

There are two main ways to to increase the revenue from your website.

The first is to drive more traffic, and the second is to convert more visitors into customers.

A/B testing is a great way to get those additional conversions.

If you want to start A/B-testing your website, that’s great.

It’s an effective method to figure out what changes you need to make to your website to achieve your goal.

Want to improve conversions?

Maybe changing the color scheme, button size, or button placement can impact the results.

A/B testing is the best way to figure this out and continuous A/B testing will make your website more efficient..

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates.

For those of you with an eCommerce website, you'll want to find ways to minimize shopping cart abandonment.

Using A/B tests on the layout of your checkout process can really help you maximize conversions. You’ll be able to tell which elements are working and which ones can be tossed away.

A/B testing is really one of the best ways to increase your conversion rates.

But you don’t run just one test and call it a day. This process needs to be a continuous part of your marketing strategy. Always strive to make improvements to your website.

Test things like your CTA buttons, headlines, and checkout process. You can also test visual elements such as your images and color schemes on your pages.

A/B testing isn’t restricted to your website. You can apply this strategy to your email marketing campaigns as well.

Once you finish testing something, move on to the next element. After you’ve tested everything, start at the beginning.

So what are you waiting for? Let's get started! :)