Introduction
  • Audit Your Website
  • What Does SEO Stand For?
  • Basic Terms We Will Be Using
  • How Do Search Engines Work?
  • Crawlers
  • How Much Time Does It Take For SEO Work To Have An Effect?
  • Do SEO Yourself Or Use An Agency?
Keywords
  • What are Keywords?
  • What Role Do Keywords Play In SEO?
  • How Do You Pick Keywords Properly?
  • Once You Pick Keywords, What's The Next Step?
  • In What Places Should I Include Each Keyword?
  • Why Each Page Needs A Different Keyword
  • What Is Keyword Stuffing?
On Site Optimization
  • What is On-Site Optimization?
  • Heading Tags? Changing them in WordPress
  • Heading Tags? Changing them in Weebly
  • Meta Descriptions? Changing them in WordPress
  • Meta Descriptions? Changing them in Weebly
  • Image Alt Text? - Changing them in WordPress
  • Image Alt text? - Changing them in Weebly
  • Why Are Links Important?
  • Outbound links
  • Internal linking
  • Slugs? - Changing them in WordPress
  • Slugs? - Changing them in Weebly
  • SEO copywriting
  • Thin content
  • Fresh content
  • Publishing a Blog
  • Schema Basics
Speed
  • Definition of Mobile Friendly and why it's important
  • Quick tips on reducing the size of images without losing quality
  • Best Practises to keep websites and homepages light
Off Site Optimization
  • What is Off-Site Optimization
  • Basic Link-Building techniques
Special Cases
  • Is SEO for Local Businesses any different? Reviews, GMB, NAP, Opening Hours, etc
  • Is SEO for eCommerce sites any different?
  • Is SEO for Bloggers any different?
  • Why Pure SEO Won't Save A Website With A Bad UX!
Complementary Tools
  • Google Analytics
  • Google My Business
Other Things To Remember
  • Robots.txt
  • Sitemap.xml