- Step 1: Get attention
- Step 2: Identify the problem
- Step 3: Provide the solution
- Step 4: Present your credentials
- Step 5: Show the benefits
- Step 6: Give social proof
- Step 7: Make your offer
- Step 8: Give a guarantee
- Step 9: Inject scarcity
- Step 10: Call to action
- Step 11: Give a warning
- Step 12: Close with a reminder
What you'll learn
- How to influence people to take action after reading your copy
- How to grab the reader's attention
- How to create a burning desire for your product or service
- How to present an irresistible offer to your reader
Description
In this course I will be teaching you how to use the 12 step method for copywriting.
Not only that, but after I teach you each step, I will be writing an actual sales letter on the spot so you can see how it would actually be done.
No pure theory here! You get to see the method executed in real time.
Here's the course outline:
Get attention
Identify the problem
Provide the solution
Present your credentials
Show the benefits
Give social proof
Make your offer
Give a guarantee
Inject scarcity
Call to action
Give a warning
Close with a reminder
Enjoy the course and feel free to contact me with any questions!
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About the instructors
- 4.15 Calificación
- 5405 Estudiantes
- 1 Cursos
Stuart Oden
Digital nomad and fitness bro
Hey guys, my name is Stuart and I am a digital nomad currently living in Thailand.
I obsess about fitness, making money online, working on my tan and petting any animal that lets me.
I spent a few years in the Israeli military when I was younger, but these days I just like to maintain a nice coconut-colored base tan, produce content from my laptop, and spend time meeting people from around the world.
Make sure you follow me for updates on all upcoming courses!
Student feedback
Course Rating
Reviews
Great!
I think it was a good course for me. The explanation was great. Apart from the long periods of typing , I think it was great.