Introduction
  • Step 1: Get attention
  • Step 2: Identify the problem
  • Step 3: Provide the solution
  • Step 4: Present your credentials
  • Step 5: Show the benefits
  • Step 6: Give social proof
  • Step 7: Make your offer
  • Step 8: Give a guarantee
  • Step 9: Inject scarcity
  • Step 10: Call to action
  • Step 11: Give a warning
  • Step 12: Close with a reminder