Introduction to the Course & Instructor
  • Introduction + Special Invitation (Must Watch)
  • Want 1-on-1 Access to Me? Follow Me on LinkedIn
  • Introduction from the Instructor
  • How Different Words Can Make You Serious Money When You’re Marketing
  • WARNING: These Are WEAPONS – Use Them With Extreme Caution...
  • Here’s How To Use This Information To Make Money Now...
The Alchemy of Value: Translate Your Goods/Services so People will Pay MORE
  • Information is Only as Valuable as the BUYER Thinks it is
  • People Are NOT Very Good at Figuring out How Much INFORMATION is Worth
  • Here’s How To Use This Alchemy To Make More Sales Now
The Alchemy of Names: Increase The Perceived Value By A Factor Of 10 – 100x
  • The Value Isn’t In The Techniques
  • Titles that Changed the Value of the Product 100X
  • How to Create a title that implies MASSIVE VALUE!
  • NEVER do this when creating a Name for your Product/Service
  • Promising Names that Sell For You
  • The Four Elements of a Name that's NEVER forgotten
  • Examples of Awesome Brand Names
Doing Alchemy: How to Create Names & Translate them for Massive VALUE (exercise)
  • Creating a Powerful Name (Exercise)
  • Creating a Powerful Name (Exercise) – PDF
  • Translating the Value of Your Offering (Exercise)
  • Translating the Value of Your Offering – PDF
Course Conclusion
  • Course Conclusion
  • Thank You and a Little Favour!
  • Connect with Me
  • BONUS: A little gift for you...