Introduction
  • What is Brand Management?
  • Key Responsibilities of a Brand Manager
  • Examples of World-Class Brand Management
  • The 5 Laws of Brand Growth & Management
  • How to Measure Brand Awareness
  • Disruptive Consistency - The Secret To Advertising
  • Understanding Share of Voice (SOV)
  • The Science to Building Brand Equity
  • Brand Building with Emotion & Story
  • Brand Building with a Long-Term Vision
  • Creating Actionable Brand Building Tactics
  • Structuring a Product Portfolio
  • Allocating a Brand's Advertising Budget
  • Creating Iconic Advertising (On a Budget)
  • Building Brand Channels & Sales Funnels
  • Brand Kaizen & Assignment
  • Brand Management Assignment