Introduction
  • Introduction
  • Workbook
Brand Identity
  • Brand Identity vs. Perspective
SMART Business Goals
  • Is it SMART?
Ideal Audience Persona
  • Analyze Yourself First
  • Create Your Ideal Customer Persona
Brand Storytelling Outline
  • Storytelling Elements
  • Write Your Go-To Examples
Write Your Story
  • Example Brand Story
  • Write Your Story
  • Conclusion
Additional Examples: Ideal Persona Examples
  • Persona Example #1
  • Persona Example #2
Extra
  • Bonus Lecture