Brand creation basics
  • Your brand story should resonate
  • 7 key steps to brand creation and storytelling
How to validate your business idea
  • Conduct a market research first
Design the best customer experience for your audience
  • What is your value proposition?
  • Define your customers' touchpoints
  • The 6 stages of the customer experience cycle
  • Design the experience using this workbook
  • Have a proper customer onboarding system in place
How to build your online store
  • 6 steps to building a fully functional online store
  • Build the right foundation for your online brand
The costs of setting up your online brand
  • Introduction
  • Your product costs
  • The costs of setting up an online store
  • The costs of setting up on virtual marketplaces
  • Brand visual identity and content creation costs
  • Miscellaneous costs