- Hiring the Right Team
- Hiring an Efficient Content Team
- Content Strategist and Content Manager
- Content Curators, Writers and Editors
- Inducting Professionals in a Content team
- Content Management System
- Measuring Performance
One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.
We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.
For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.
In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication.
This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field.
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About the instructors
- 3.72 Calificación
- 31219 Estudiantes
- 15 Cursos
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.
I was able to remember some of the keynotes, I had earlier overlooked in my hiring and measurement process. Thanks for this course
This was clear and concise into how to build a content marketing team. If you are looking to do so or refresh and understand more this is the best place to start.