Introduction
  • What is a Business Plan and How to Build It
Defining Your Business
  • Why You Need a Business Plan?
  • Define the Problem You Solve
  • Size the Market
  • Define Your Product and Solution
  • Determine Your Revenue Model
  • Describe Why You Can Win in the Market
Understanding Your Market
  • Understand Customers and Trends
  • How You Rank vs. Competitors
  • Know the Threat of Substitutes
  • Create a Go-To-Market Strategy
Defining Your Product or Service
  • Articulate Your Value Proposition
  • Define Points of Differentiation
  • Protect Your Market
  • Develop Your Product
  • Deliver Your Product