Course Content
  • Introduction-to-Centralization-and-Decentralization
  • Centralization
  • Decentralization and performance evaluation
  • Distinction between delegation and decentralization
  • Advantages of centralization and decentralization
  • Factors determining the extent of centralization
  • Types of decentralization
  • Prerequisites of decentralization
  • Marketing decision to decentralize
  • Case study: Ford’s Global strategy