- About Me Your Course Instructor
What you'll learn
- Learn the difference between a Generalist versus a Specialist and why it matters
- Learn how to specialize and create a niche, 'boutique' service.
- Learn how to capitalize on your most expensive commodity.
- Learn how to create a variety of service packages, including premium, high end ones.
- Learn what your ideal client wants to hear from you and how to focus your marketing efforts where it really matters
- Be able to confidently raise your fees, (including tips and handy scripts for approaching existing clients)
Description
UPDATED WITH ADDITIONAL RESOURCES - AUGUST 2019
ARE YOU A FREELANCER OR CONSULTANT?
1: Would you like to carve a high-end freelance or consultancy niche?
2: Would you like to confidently pitch to high-end clients?
3: Would you love to charge the fees that you know, deep down in your heart, you deserve to earn?
3: Would you like to set systems in place, so that you could afford to step away from the business once in a while?
If you have answered YES to any of these questions, you've come to the right place.
If you're like many freelancers or consultants, it's not your level of expertise that gets in the way of running a profitable freelance business, it's the actual running of the business itself.
Specifically, we often fall foul of the following three common challenges:
Positioning – how can you carve your own niche so that the competition doesn’t matter and you can confidently stand out in a crowded marketplace?
Pitching – what is the best way to pitch for high-end, profitable projects?
Pricing – how to not feel guilty about confidently charging fees that you deserve for your expertise.
This course will address these common challenges, and more!
WHAT YOU WILL LEARN ON THIS COURSE:
Why most freelancers fail to land lucrative projects and how to avoid making the same mistake.
How to create a variety of service ‘packages’ so that your clients can buy your services in a variety of ways.
How to identify your most expensive commodity, so that one-to-one work you do for clients is charged at a premium.
How to pitch to high-end clients, what you simply must do and just as importantly, what you must not do.
What systems you simply mustput in place, to ensure your freelance/consultancy business works for you and not the other way round, so that you can step away from it and still earn a profitable income.
Identify any high-end pricing strategies you may be missing out on and how to stop leaving money on the table.
This course includes:
1.5 hours of video tutorials
4 downloadable articles
5 supplementary downloadable tutorials
You have my full support via the student form, and my course is backed by a no-quibble 30-day money back guarantee.
I look forward to connecting with you.
Best wishes
Mary
The University of Sheffield
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About the instructors
- 4.54 Calificación
- 24232 Estudiantes
- 2 Cursos
Mary Cummings
Business Mentor, Online Educator, Journalist, Author
I'm Mary Cummings, a ghostwriter, editor and writing coach based in the UK.
My background is in business journalism, and I'm also an accredited business mentor with the Institute of Enterprise and Entrepreneurs in the UK.
As a mentor and online educator, my mission is to mentor and empower creative freelancers to find projects that truly excite them, for clients they enjoy working with, and for a fee that truly reflects their talent and expertise.
I've run a successful, profitable freelance business for twelve years and I know that for many freelancers, it's not their expertise that gets in the way of running a profitable business - it's learning how to put systems in place to enable them to actually run the business itself.
As a ghostwriter, editor and writing coach, my mission is to help non-fiction writers achieve their writing and publishing goals with ease. Many of my clients have achieved best-sellers in their genre, and I hope I may be able to help you achieve the same.
I really looking forward to working along with you, to help you achieve your best year ever.
With best wishes,
Mary
Student feedback
4.7
Course Rating
Reviews
Adriel Sim-Yii
29-01-2024
It is great & inspiring course!!
Saim Kashif
15-08-2023
Excellent Job
Erika N Malmgren
19-06-2023
I am just starting a freelancing genealogy business. The "Sharpen Your Competitive Edge" lecture has helped me understand the different types of services I can offer and how to get past some barriers such as, "My aunt did it all."