Introduction
  • Introduction
Sales & Marketing
  • Understanding Sales And Marketing
  • Improving The Relationship Between Sales And Marketing
Metrics
  • The Metrics
  • Lead To Opportunity %
  • Lead To Customer %
  • Cost Per Lead
  • Cost Per Acquisition
  • Average Sales Cycle
  • Average Time To Close
  • Average Revenue Per User
  • Average Deal Size
  • Customer Retention Rate
  • Sales And Marketing Cost As A % Of Total Revenue
Conclusion
  • Conclusion