Overview
  • How to Approach Designing a Site For Conversion (Introduction)
Planning the website
  • Identify Your Client's Value
  • The Power of Objection Handling for Conversion
  • Using the Power of Social Proof
  • Create an Intuitive Information Architecture
  • Plan Critical Pages Around Content Blocks and Calls to Action
  • Wireframe Critical Pages
Designing the website
  • The Role of Visual Aesthetic and Branding
  • Guide the User's Attention
Build, launch and iterate
  • Build, Launch and Iterate