Introduction
  • About this course
  • Course Description
Definitions
  • What is Consumer Behavior?
Decision-Making Influencers
  • What influences our decisions?
  • Cultural or Social influences
  • Marketing influences
  • Situational influences
  • Psychological influences
Types of Decisions
  • Types of Consumer Decisions
Buyer Decision Process
  • Buying Process Model
  • Information Search Influencers
New Product Adoption | Adoption stages
  • A Model of New Product Adoption
  • Categories of Adopters
Some More Videos
  • Something really important to understand
  • Something you should target
  • A recipe for successful business
  • Neuromarketing | Influencing consumer behaviour