- It All Starts Here
- Welcome
- Preparing Your Mind for Creative Copywriting
- Navigating the Essentials of a Briefing Session
- Developing the BEST Content Strategy
- Win the Copywriting Game
- Bringing Your Content Plan to life
Ever wondered why some content instantly grabs your attention and never lets go?
Start your journey toward mastering strategic copywriting and content strategy with this comprehensive course, specifically crafted for both beginners and experienced social media practitioners. This course serves as your gateway to understanding how to effectively choose engaging topics and construct a robust content strategy from the ground up, ensuring your content not only attracts but also holds the attention of your audience.
Immerse yourself in a course designed to transform your approach to digital content. You’ll learn how to meticulously select topics that captivate, and strategies that maintain engagement long-term.
Equip yourself with unique skills to create compelling content that not only captures attention but also converts viewers into loyal customers. You will gain insider knowledge on creating dynamic content calendars aligned perfectly with your business objectives, enhancing both brand loyalty and business outcomes.
Discover the secret behind my personal content matrix method for crafting evergreen content. Discover a continuous process of exploring and refining concepts that truly resonate with your audience
This course might be brief, but mighty, and packed with insights! It simplifies complex content creation strategies into clear modules you can use immediately. We focus on practical skills—no fluff, just real techniques. You'll quickly enhance your abilities in any content creation role with this direct, hands-on approach!
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By the end, you will not only understand the complexities of content strategy but will also be ready to apply winning techniques that make a tangible impact.
Ready to tell your story and connect with your audience in a whole new way? This practical content strategy course will equip you with the tools to craft content that resonates and drives results.
Enroll now and unlock the power of strategic storytelling!
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Digital Marketing expert with 17 years of experience and a demonstrable record delivering multi-million-dollar digital media campaigns on time and within budget across Government, Banking, Startup, and Real Estate industries. Abdul Rahman is a CIM/ Google-certified with strong knowledge of the digital marketing industry (e.g. influencer outreach, content marketing, A/B testing, mobile app, lead generation, and retargeting).
Selected Achievements
• Participated in business engagements in countries across the Middle East (e.g. Egypt, Jordan, Qatar, Saudi Arabia and Dubai) and with organizations like Microsoft, Mastercard, Qatar Airways, Toyota, Ooredoo, Qatar 2022, and others
• Designed and implemented marketing plans for major publicly traded companies in Qatar such as Ashghal (2,500+ employees), Barwa Bank, United Development Company and First Finance Company
• Established a digital marketing startup in 2016 and achieved a consistent track record in generating leads and new business for mid-size and startup companies across many industries
• Tripled the ROI on social media for an established B2C insurance provider and helped them generate over 10,000 qualified leads.
Abdul Rahman is passionate about digital marketing and digital transformation. He prides himself on his ability to work cross-functionally and in any environment. As a digital marketing consultant, he helps clients review, develop and define their overall marketing strategy to improve engagement, conversion, and lead quality.
He earned his Masters in Marketing at the Lebanese University and was certified by Google AdWords for his expertise in the area of SEM (Search Engine Marketing) campaign strategy and tracking. Moreover, he earned a diploma from the Chartered Institute of Marketing in the field of digital marketing.
Specialities
• Digital & Social Media Marketing
• SEO, ASO, PPC, Email Marketing
• Branding & Communications
• Content Creation & Technical Writing (Arabic & English)
• Customer Acquisition & Retention Strategies
• Brand Positioning & Marketing Support