Introduction to Content Marketing
  • Welcome to content marketing
  • What is content marketing?
  • 3 laws of content marketing
  • Benjamin Franklin's 200 year old content marketing case study
  • Genius strategy by Michelin - content marketing case study
Content marketing for B2B and B2C
  • Content marketing ideas for B2B companies
  • Lucidchart - B2B content marketing example 1
  • Shopify - B2B content marketing example 2
  • Content marketing ideas for B2C companies
  • Blendtec - B2C content marketing example 1
  • Lowe's - B2C content marketing example 2
Tools - Content marketing stack
  • Content marketing funnel
  • Tools - Content marketing stack
  • Answer the public - Content marketing tool
  • Exploding Topics - Content marketing tool
  • Followerwonk - Content marketing tool
  • Blog Topic Generator - Content marketing tool
  • Speedwrite - Content marketing tool
  • Hemmingway App - Content marketing tool
Content repurposing
  • Content repurposing - Blog post to PPT, PDF, Infographic, Video and more
Content distribution and content mapping
  • Content Distribution
  • Content Mapping
Content performance tracking, success metrics and best practices
  • Content performance tracking, success metrics and best practices
  • Questions? Thank you