- Introduction to copywriting
- Understand your product
- Understand your competition
- Understand your audience
- How to craft a copy
Welcome to Copy writing; a comprehensive introduction course. A simplified and comprehensive guide to begin copy writing and become a professional copy writer in 2023.
The course brings to you the basic concepts you need to know about copy writing to increase your awareness and demystify myths about the subject. Don’t get confused between copyright and copywriting, this course will help you spot the difference and start your journey to making money from copy writing.
If this is the first time you are hearing about copy writing, worry not, because this course is designed for students who have zero prior knowledge or experience with copy writing. We will unfold the main concepts and ideas that prepare you to become a professional copy writer.
In this course we cover key elements such as understanding the product, competition and audience. Mastering these concepts will make you write your copy like a pro.
I will guide you in writing your first copy using a step by step process focusing on the critical elements such as power words, storytelling and structure.
This course will also show you techniques such as the copy writing formulas that professionals use to craft impactful copy’s.
There is a practice copy writing part that will help you learn by doing.
In less than 2 hours you will have learned the basics that prepare you to become a professional copy writer.
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Mr. Hillary Wills holds a Master of Science Degree and has taught academic writing at high school, college and university levels. Currently I am an English writing coach at a renowned tutoring company in Texas, United States. Hillary focuses on using the Socratic approach to help students transition well into college and become better writers.