Copywriting - Extreme Results for Business Owners
  • Copywriting - Extreme Results for Business Owners
Introduction to Copywriting
  • What is Copywriting?
Copywriting versus Content Marketing
  • Copywriting versus Content Marketing
How to work out a Copywriting strategy
  • How to work out a Copywriting strategy
The most important Copywriting techniques
  • The most important Copywriting Techniques
  • Define the Target Audience
  • Set the Right Tone and Language
  • Create Killer Headlines
  • Create a Connection with the Reader
  • Use Action Verbs
  • Make Comparisons
  • Use Numbers and Surveys
  • Sell the Benefits and Experience
  • Anticipate Objections
  • Tell Stories
  • Write The Way You Speak
  • Reinforcing the Main Subject
  • Call To Action
Improve your Copywriting Techniques
  • Improve your Copywriting Techniques
12 Most Important Triggers in Copywriting
  • 12 Most Important Triggers in Copywriting
  • Honesty
  • Integrity
  • Commitment / Coherence
  • Establish Authority
  • Proof of Value
  • Desire to Belong
  • Curiosity
  • Sense of Urgency
  • Fear
  • Exclusivity
  • Involvement
  • Scarcity
Power words that you need to know and use
  • Power words that you need to know and use
  • Words About Newness
  • Words About Exclusivity
  • Words About Reassurance
  • Words About Saving
  • Words About Pain
  • Words About Urgency
How to define your Ideal Client
  • How to define your Ideal Client