• Introduction
  • Copywriting : A definition
  • The elements of copywriting
  • Top Copywriter Traits
  • Copywriting and motivation
The Content Path
  • Introduction
  • The importance of research
  • Qualification and Credibility
  • The Audience
  • Asking the Right Questions
  • Using social proof to convince people
  • How to write with authority
  • Frame your prospect’s expectations
  • Build a relationship with your prospects
  • How to pull your readers into the article
Catering to different kinds of readers
  • How to cater to Detail Orientated Readers
  • How to cater to the Skeptics
  • How to cater to Skim Readers
  • How to cater to Get To The Point Readers
  • How to cater to all these people in the same text
Writing a text that makes people WANT to buy
  • What motivates people to buy
  • how to compel people to buy
  • How to give your reader a reason to act
  • Writing copy that sells
  • Answer your readers’ questions
  • Turning Objections and concerns
  • The importance of headlines
  • Inferring
  • Credible sources
  • CTA Guidelines
  • Copy Template
Copy Template
  • Copy Template