Create a successful copywriter profile
  • Welcome what is copywriting and why is it important ?
  • Power of Lateral Thinking
  • Hand and Neuron Relationship
  • Long copy or Short Copy
Basic Principles of Copywriting
  • Using Personal Language
  • One Thing
  • Incubation Period
  • Less is More
  • From Part to Whole
Create the Structure of a Successful Copy
  • The Importance of the Title