- Overview | About Me
- The Buyers Journey
- Concepts of Persuasion
- Inserting Persuasion into the Buyers Journey
- Bonus Content
A great starter course for sales professionals or business owners looking for insight into sales and selling. Participants learn some of the core concepts of persuasion and specficically how it relates to the buyers journey. This course is ideal for a sales person or customer service representative that would like to enhance their skills.
In this course, Brad Ball provides clear explanations and examples to which any sales person or entrepreneur can relate. Participants will learn the universal buyer's journey and the core concepts of persuasion. Brad includes graphics , charts, and easy to learn acronyms to help students understand the concepts. Participants will learn timing and ideas that can greatly enhance their effectiveness in the sales process. Persuasive concepts will be learned that can be immediately put to use as student prepare their sales pitch and build out their slide deck. This course may also be useful to business managers or anyone who works with customers to understand their approach and get in the "buyers mind."
Topics and concepts taught include the following:
Buyers Journey ARC
Three Phases of the Buyer's Journey
Two important events that occur during the buyer's journey
Three core concepts of persuasion
Which persuasive technique is most important
The proper order of persuasion for sales situations
Matching the buyers journey to the best persuasion techniques
The importance of identifying your audience as you plan your presentation
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About the instructors
- 4.26 Calificación
- 1354 Estudiantes
- 3 Cursos
International Sales Expert | Founder of Blazer Sales
Brad’s career is astonishing in breadth of experience and international reach – he has given sales presentations in over 70 countries and closed millions of dollars of deals on 6 different continents.
During his 25-year career, he has been involved in multiple industries including software, health & fitness, automotive, real estate, retail, and more.
Brad is a seasoned entrepreneur and has found great success in the world of technology and simulation. He is currently Vice President and Partner at tech firm that specializes in simulation.
Brad holds bachelors degrees in both finance and information systems. He also hold a MBA with an emphasis in marketing.