Corporate Communications 101

Corporate communications is defined as activities involved in managing both internal and external communications in a workplace – this can include internal presentations, staff newsletters, media releases for journalists, investor correspondence, social media and more.

In this course, we'll discuss how corporates communicates with different stakeholder to strengthen their brand equity, and together we'll see what it takes to work in this amazing field, and how to develop a successful communication campaign.

The course will cover the following key points:

1. What is Corporate Communications

2. Importance of Corporate Communications

3. Corporate Communications Framework

4. Difference between marketing and corporate communications

5. How its reflected in organizations

6. Skills & Capabilities needed to work in field

7. Myths & challenges about Corp. Comms

8. Develop a Corporate Communications Campaign