Intro
  • Welcome to Create better emails
  • Create better emails (101-page ebook)
Fundamentals
  • The problems with email
  • The benefits of email
  • The anatomy of an email
  • The 5 types of email
  • Email marketing jargon buster (35-page guide)
Success
  • Email success formula
  • The secret sauce
  • Don’t copy your competitors
  • How to get more opens
  • How to increase email open rates (one-page PDF)
  • How to get more clicks
  • How to increase email click rates (one-page PDF)
  • WIIFM?
  • Start with why
  • What does success look like?
  • Send campaigns not emails
  • Incentivise signups
Content
  • Make it flow
  • Create scannable content
  • The glance test
  • The fold line
  • The inverted pyramid
Copy
  • Emotions drive actions
  • The power of influence
  • Write with your eraser
  • Break it down
  • Condensing copy
  • Expanding copy
Design
  • How to design the perfect email (infographic)
  • Holding out for a hero
  • Make it pop with a GIF
  • Email design review (37-page deep dive)
  • Email pre-send checklist (infographic)