The Power of Personas
  • 1. Introduction to Personas
  • 2. Personas in User-Centered Design
  • 3. Qualitative Personas
The Creation Process
  • 1. Defining the Research goals
  • 2. Composing the panel and recruiting the participants
  • 3. How to conduct an effective interview
  • 4. Debriefing techniques
  • 5. How to describe your Personas
Effective Usage
  • 1. Avoiding pitfalls
  • 2. Personas in action