Introduction to Marketing Strategy
  • Introduction to the Course
  • What is Marketing Strategy?
  • Why is Marketing Strategy Important?
  • Test Your Knowledge
The "SAMOSA" Approach
  • What's a Samosa?
  • Introduction to The SAMOSA Approach
  • 5 Peas and the ALOO framework
  • The 5 Peas "Pentagon" Strategy
  • Test Your Knowledge
Market Analysis and Marketing Tactics
  • Market Analysis using the 5 C's
  • Marketing Tactics
  • Marketing Effectiveness
  • Test Your Knowledge
Real World Examples - Marketing Strategy
  • Examples from the Business World
  • 'Share A Coke' Campaign - Video Example
STRATEGY LIVE!
  • Assignment: Strategy LIVE Scenario
  • STRATEGY LIVE : Case Exercise
  • SIMULATION GAME: Marketing and Positioning
Conclusion
  • WATCH: Group Discussion - Marketing in a Pandemic like Crisis
  • Final Thoughts..