Do you have a digital brand?
If you have ever posted anything online then the answer is YES!
…you have a digital brand.
I want to show you how to optimize it. I did not realize the importance of online personal brands until a few things happened all at once. Let me share three stories so you can understand why digital brands are so important:
Story #1:
Last spring I met a guy named Dave at a friend’s party. My friend introduced us and said something like, “Dave, meet Vanessa. Vanessa, meet Dave. He is single and looking for a great girl. He is amazing and you have to hook him up with someone you know!” I have a personal passion for matchmaking, so I was very excited to meet Dave and set him up. After a few minutes, I was convinced that there was some giant misunderstanding. This guy was GREAT–how could he be single?! He said he had been online dating to meet people and just couldn’t get any dates. I asked him to pull up his profile so I could take a look and…wow. His profile was super sleazy–totally opposite of the guy standing in front of me! The pictures were misleading, his little intro video came across as super inauthentic and I immediately knew why he wasn’t getting dates. He had a lot to offer, but had an easy-to-fix Digital Branding Problem.
Story #2:
Here at the Science of People, we often help entrepreneurs with their pitches–especially if they are trying to raise venture capital money or speaking at conferences. One female entrepreneur in particular was trying to raise money for a Kickstarter campaign. She had a great product that could help a lot of people. She had begun taking sales on her website and launched a Kickstarter campaign last April. The problem: No one was buying. She contacted us to look at her website, video and Kickstarter page. Before looking at her online assets I got to read about her amazing product in an email. When I finally clicked over to her website and campaign, I was shocked. Although her idea was great, her website, sales page and Kickstarter video left A LOT to be desired. No wonder she wasn’t getting sales. She had a great business but a huge Digital Branding Problem.
Story #3:
A few weeks later, I attended a tech conference, and I heard a BRILLIANT programmer speak on a panel. During his short 30 minute panel he absolutely stole the stage from the other particpants. He shared some of the tools and web applications he has developed and blew everyone in the audience away. During Q&A everyone was directing questions towards him and afterwards he had a line of 10 people dying to talk to him. I happened to be sitting next to a Vice President of a major sports brand in the audience. She turned to me at one point and said, “I would do anything to get this guy on our tech team. I wonder if he would consider switching jobs?” I suggested she try Google searching him to see if she could get his email. A few minutes later she turned her laptop towards me with a horrified look. She pointed at his personal website and said, “I can’t believe this is the same guy! He clearly does brilliant work for his companies, but hasn’t applied any of it to his own stuff.” His personal website was barren, sterile and disorganized. Very unlike the person we were seeing on stage. The VP told me that his website was a deal breaker, saying something like, “We want people who are above average in all areas of their brand. His brand rubs off on us too.” He had a misleading Digital Branding Problem.
What do these stories tell us? There are myths about digital branding:
Let’s Stop the Madness!
It drives me crazy when talented, wonderful, awesome people forget about their online assets.
A bad digital first impression can destroy your chances at a job, on a date or in a relationship.
You have 0.05 seconds to make a good first impression online. In those 50 milliseconds you have to hook someone and convey who you are, why they should connect with you AND build trust. You may realize it, but in the digital age, often times your first impression happens even before you meet someone. The problem is, you often focus on the verbal content of your profiles and websites. But since your digital first impression happens so quickly–before someone reads any of your content or descriptions, you have to capture their attention with nonverbal cues or your digital body language.
If you have no idea what your digital first impression is, let alone how to fix it…
I’m here to help!
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Vanessa is Lead Investigator at Science of People. She is the multi-time bestselling author of “Captivate: The Science of Succeeding with People” and "Cues: Master the Secret Language of Charismatic Communication." Captivate has been translated into 16 different languages, and more than 50 million people have watched her on YouTube.
She regularly speaks to innovative companies including Google, Intel, Facebook, Comcast, Miller-Coors, Microsoft, and Penguin Random-House. She has been a spokesperson for Dove, American Express, Clean and Clear, and Symantec.
Vanessa shares tangible skills—including her insights on how people work—to improve interpersonal communication and leadership. She has developed a science-based framework for understanding different personalities to improve our EQ and to help us communicate with colleagues, clients, and customers. Her TEDx London Talk on the science of charisma has been seen over 2,000,000 times.
Vanessa works with entrepreneurs, growing businesses, and trillion-dollar companies; and has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur magazine, USA Today, the Today Show, and many more.
Millions visit her website, Science of People, every month for her methods which turn “soft skills” into actionable, masterable frameworks that can be applied in daily life. Hundreds of thousands of students have taken her communication courses on LinkedIn Learning, Udemy and CreativeLive. She is the creator of People School, an advanced online communication skills training for high-achieving professionals.
Vanessa is renowned for teaching science-backed people skills to audiences around the world, including SXSW, MIT, and CES, to name a few. Her groundbreaking and engaging workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.
She is also a keynote speaker in Austin, Texas and has spoken at SXSW as well as for local Austin groups.
