BOOTCAMP 1: Orientation and Fundamentals of Marketing
  • Why Digital Marketing Matters
  • Organic Search/SEO
  • Paid Search/AdWords
  • Social Media
  • Video
BOOTCAMP 2: Strategy Formulation & Results Analysis
  • SEO Deep Dive
  • The Power of Keywords
  • Paid Search Deep Dive
BOOTCAMP 3: Advertising and Media Spend
  • Paid Marketing Channels
  • Budget and Considerations