The Digital Marketing space is constantly changing with lots of different players, trends, buying models, products, best practices, and more things to keep up with. Due to constant changes in the space students regularly ask for my help in order to clarify some common questions about the space.
In this class I walk through some common questions and help explain in-person. I find that in-person is much better than just writing a blog post or answering via email. Also, if someone sends me a direct message there is a good chance that someone else has the same question.
This is a great class to take while you’re working on other projects, and as a supplement to other trainings and courses.
In this class I answer the following:
Intro
What is digital advertising?
Part 1
Do people spend more time on digital or traditional media?
What is programmatic advertising?
What is the difference between an Ad Network/DSP/SSP?
What ad networks give the best ROI in the fitness niche?
Part 2
Which brands spend the most on digital advertising and how do they allocate their budget?
Why do I keep seeing ads for a specific company/brand?
How successful is advertising on social media platforms compared to mediums like billboards and television?
Is advertising for businesses in magazines dead?
Part 3
How does Google Analytics know demographics and audience interest?
What is an ad impression is it based on views?
How do advertisers get location data?
Who owns GPS?
Part 4
Are advertising firms salivating over the possibility of inserting ads into augmented reality?
What is the “open exchange?”
How can I optimize campaigns?
How do I determine the rate for something like a skin?
Is there a minimum traffic requirement to run ads on my site?
I’ll continue to add more questions and answers to this class over time, so feel free to send me any questions you’d like answered!
Here are some reviews from other courses:
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Digital Advertising & Marketing 101
★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit
★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour
★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C
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Digital Advertising & Marketing 201
★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser
★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh
★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark
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Introduction to Programmatic Advertising
★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla
★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody
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