Digital Marketing Overview | Beginners Guide

This course provides an overview of online marketing for beginners. It goes through everything you need to know before you start building traffic to your web properties.

We start by looking at how online marketing works, the ins and outs of running traffic. Then we look at the scientific method of performance marketing and optimisation. The next module goes on to show you how to setup analytics and track key performance indicators to measure campaign success. We then move on to design and conversion rate optimisation. The next module looks at how sales funnels are put together along with things like autoresponders and lead magnets. We go through some popular traffic sources such as Google Ads and Facebook Ads. Then we discuss banner and video creative design. We'll walk you through retargeting campaigns and lookalike audiences which provide some of the best opportunities right now in the digital marketing space. Then we finish by discussing continuous improvement of campaign metrics and the methods to scale up winning campaigns.

1. Introduction

2. How Online Marketing Works

3. Performance Marketing Process

4. Analytics & Tracking

5. Website, Landing Page Design and CRO

6. Anatomy of a Sales Funnel

7. Traffic Sources

8. Creative Design Banners & Videos

9. Retargeting & Lookalike Audiences

10. Optimizing and Continuous Improvement

11. Scaling Up Winning Campaigns

I am making this course available for free on Udemy in the hope that it offers an introduction to anyone looking to get into the digital marketing space. There is more extensive information and tutorials on my website.