- The Goal-First Framework
- Evaluate Your Website
- Defining Your Customer
- Customer Persona
- Writing a Unique Value Proposition
- Crafting a Persuasive Elevator Pitch
- Writing an Elevator Pitch
- Targeting Customers
- Measuring Success Using KPIs
In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.
Assess and refine your business’s values and mission statement
Define your customer using the customer persona tool
Define your unique value proposition (UVP)
Develop and deliver your business’s elevator pitch
Understand the value and role of marketing data
Learn how to appeal to customers across the Loyalty Loop
Build a web application using Spring Framework 4 and Spring Boot
Learn to quickly connect with crowds of strangers, be better on dates or ace that job interview.
Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.