Introduction to Digital Marketing Strategy
  • Introduction
  • The Goal-First Framework
  • Evaluate Your Website
Understanding Your Customer
  • Defining Your Customer
  • Customer Persona
Persuading Customers & Communicating Value
  • Writing a Unique Value Proposition
  • Crafting a Persuasive Elevator Pitch
  • Writing an Elevator Pitch
Targeting Customers and Measuring Success
  • Targeting Customers
  • Measuring Success Using KPIs