Introduction
  • Introduction to Digital Marketing
  • So what is Digital Marketing?
  • The evolution of Digital marketing
The principles of a great digital marketing strategy
  • Introduction to the principles
  • Principle 1 - Website optimisation
  • Principle 2 - Building your social presence
  • Principle 3 - Defining the objective(s)
  • Principle 4 - Campaign investment
  • Principle 5 - Tracking performance
  • Principle 6 - Audience
  • Principle 7 - Where your audience hang out?
  • Principle 8 - Getting the message right!
  • Principle 9 - Reporting & Optimising
  • Our last advice!