Introduction
  • Introduction
Marketing Principles
  • Introduction to Cognitive Biases
  • The List & Lollapalooza Tendency
  • How to use
  • Scarcity - Part1
  • Scarcity - Part2
  • Improvement
  • Liking/Loving Tendency & Disliking/Hating Tendency
Bonus
  • Bonus lecture: Other cool stuff!