Introduction
  • Introduction to the World of Email and Deliverability
  • Main components of email
Introduction to Deliverability
  • Deliverability
  • Mailbox Providers
  • Blocklists
  • Domain & IP Reputation
  • Best Practices
Marketing in Email
  • Introduction to Marketing within Email
  • Main Components of an Email
  • Email Editors and Design
  • Testing
Introduction to Email Marketing Statistics
  • Tracking Campaign Performance (Open & Click Rates)
  • Tracking Campaign Performance (Bounces, Unsubscribes & Spam Rates)
Introduction to Email Lists
  • Contacts Lists: How to Manage Them & What They Say About Me
Introduction to Compliance
  • Privacy Laws and Why You Should Care
Conlusion
  • The Wonderful World of Email; Thank you!