Introduction to Email Marketing
  • Introduction to the Course
  • The importance of email marketing
  • What is an Email List and Email opt-In lead magnet?
  • How email marketing improves businesses
  • The different types of email marketing
Let's Create an Opt-In Lead Magnet
  • Creating your first lead magnet
  • WORKSHEET: Lead Magnet Creation
Email Marketing Platform Basics
  • Different ways to use email broadcasts
  • Different ways to use email autoresponder
  • Recommended Email Marketing Platforms
Writing a Great Email
  • Writing Business to Consumer Emails
  • Writing Business to Business Emails
Growing Your Email List
  • The importance of content upgrades
  • Categorical Optins can make a big difference
  • Is This The End?
  • Let's Keep Going!