- Introduction
- Lecture 2
- Lecture 3
- Lecture 4
- Lecture 5
- Lecture 6
- Lecture 7
- Lecture 8
- Lecture 9
- Lecture 10
- Conclusion and Bonus Content
What you'll learn
- what is email marketing
- how to find the right audience
- how to appeal to that audience and grow them
- how to build an email list and drive sales
Description
**Course Description:**
Welcome to "Email Marketing 101," your essential guide to mastering the art of email marketing! Whether you're a beginner looking to get started or a seasoned marketer aiming to refine your skills, this course provides a comprehensive foundation in creating effective email marketing campaigns.
In this course, you will learn how to build and manage an email list, design engaging emails, and analyze campaign performance to maximize your results. We will cover the fundamentals of email marketing, including choosing the right email marketing platform, understanding your audience, and crafting compelling content that converts.
Throughout the course, you will explore various email marketing strategies, such as segmentation, automation, and personalization, to ensure your messages reach the right people at the right time. You'll also discover best practices for avoiding spam filters, increasing open rates, and driving engagement with your emails.
By the end of this course, you will have the skills and confidence to create and implement effective email marketing campaigns that boost your business’s growth and foster strong customer relationships.
**Course Outline:**
1. **Introduction to Email Marketing**
- What is email marketing?
- Benefits of email marketing
- Overview of the course
2. **Setting Up Your Email Marketing Platform**
- Choosing the right platform
- Setting up your account
- Integrating with your website and other tools
3. **Building and Managing Your Email List**
- Strategies for growing your email list
- Best practices for list management
- Ensuring compliance with email marketing laws (e.g., GDPR, CAN-SPAM)
4. **Crafting Compelling Emails**
- Writing effective subject lines and copy
- Designing visually appealing emails
- Incorporating calls-to-action (CTAs)
5. **Segmentation and Personalization**
- Understanding audience segmentation
- Personalizing your emails for better engagement
- Using dynamic content
6. **Automation and Drip Campaigns**
- Setting up automated workflows
- Creating drip campaigns
- Leveraging behavioral triggers
7. **Analyzing and Optimizing Campaigns**
- Key metrics to track (open rates, click-through rates, conversions)
- A/B testing for continuous improvement
- Strategies for improving deliverability and engagement
8. **Advanced Strategies and Best Practices**
- Avoiding spam filters
- Increasing open and click-through rates
- Maintaining list health and engagement
Join us in "Email Marketing 101" and take the first step towards mastering email marketing to grow your business and connect with your audience like never before!
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About the instructors
- 4.25 Calificación
- 4668 Estudiantes
- 42 Cursos
David Taylor
Engineer, Entrepreneur, Learner & Teacher
A software engineer, using AI tools everyday. I have worked for HP Inc for 11+ years as a cloud full stack engineer and now I want to share what I have learnt in various aspects of my life. I am constantly looking to help people learn and stay up to date with modern AI tools like ChatGPT, ecommerce marketing, dropshipping, online tools etc. But also soft skills, like personal growth, development and gaining confidence to succeed. My courses I provide are tools I have developed from several seminars, courses as well as my own materials from research and development, and from my own experiences. These courses can help you gain that financial, personal, intellectual, interpersonal and metaphysical freedom to succeed. I am here to help you, and share with you everything I have learnt, I am not here to get rich, I am here to provide the knowledge to people to help them succeed.
As part of the learning process, these courses are very often provided as seminars, charging $100, $200 or even $500 per course, but I want to make it affordable to others. I am here to give you the knowledge to succeed at a price that is affordable and worth it. I have had thousands of enrollments already, so join the thousands of students who have used my courses to change their lifestyle.
Student feedback
Course Rating
Reviews
This course is good. It gave me the insight about what email marketing entails. I would love to proceed and learn more.
good info thank you.
A well constructive video for beginners trying to understand or get into Email marketing or looking to gain insight into Email marketing as a career path.
Insightful and Simple