Email Marketing is truly still the king of all marketing. Period. Why do you think GDPR was created? It’s because of the sheer power of having someone’s email address. No matter what your company’s industry, vertical, price point or demographic may be, the majority of the time a potential user or customer comes to your business’ website, they will not be ready to transact. In fact, if you’re in any kind of online commerce, the average percentage of your website traffic that will be willing to buy something or put their credit card down at all within a first visit, will hover around 2%. Think about that, that means that over 98% of all other user acquisition you bring in will go away without converting. Because of that, Email Marketing is an essential way to keep the conversation going, recycle content, drive referrals, promote anything for free, and upsell readers, but it’s also a great way to embarrass yourself and damage your image if done incorrectly. In this course I will walk you through how to create automation, setup email flows, and use email marketing to grow your business without much cash investment, regardless of your industry and vertical.
My name is AndrewStartups and I've driven 3 startups to multimillion-dollar growth using these strategies. I’ve been building growth for startups for 15+ years including running successful email marketing channels. I teach unique bootstrapped Email Marketing strategies that you cannot learn anywhere else that are all about execution, not just theory and ideas. I’ve lectured in over 15 countries and taught over 5000 total students in person and online.
This course includes HD email marketing video lessons as well as an interactive workbook that includes homework, exclusive templates and cheatsheets from my career, strategy documents, money and time-saving tool recommendations and more that I've used to grow Email Marketing for brands like Tinder, LivingSocial, Hitlist, RoadTrippers and dozens of other less-famous startups.
Module 1: Email Marketing 101
Email Marketing is essential for maximizing the ROI of every single interaction you have as a business. Email has the highest ROI of ANY form of marketing and it gives you leverage in so many other aspects of your growth. Here we will go over the basics of Email Marketing and get you started on becoming an Email Marketing wizard, yourself.
Module 2: Strategies for Building Email Marketing Lists
Email Subscription as a conversion is something many entrepreneurs and marketers overlook. Here we will go over key strategies for effectively building targeted email lists of potential customers without spending much money at all. Learn how and why you should build lists of potential customers and communicate with them over time.
Module 3: Writing Perfect B2B Drip Campaigns
Whether you’re a B2B business or not, this lesson is extremely powerful for anyone who ever emails other businesses, investors, press, accelerators or partners. Learn how to create value in a series of emails that will generate leads like nothing you’ve ever done before.
Module 4: Creating Automated Customer Email Journeys
You’ve built your customer list, and you’re gathering emails at a feverish pace. Now I’ll walk you through step by step how to take those fresh new emails on a journey that will delight them, impress them and most of all, convert them to paying customers.
Module 5: How and When to Create Incredible Newsletters
The last step in an air-tight Email Marketing campaign is to create, replicate and schedule regular email newsletters to all the audiences you’ve built. This is a painstaking process for most, but I’ll show you how I’ve learned to hack it over time and save you countless hours in the process.
Who this course is for:
Business Owners
Startup Founders
Entrepreneurs
Marketing Managers
Marketing Students
SMBs
Startups
Social Media Marketers
What you'll learn
How to build B2B Email Drip Campaigns.
What are the main KPIs to track for email marketing.
Which software to use for your Email Marketing
How To Find Email Marketing Inspiration
How to Stay out of Spam folders
What Email Marketing Automation is.
MUCH MORE!
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Andrew Lee Miller, AKA @AndrewStartups, is a Small Business and Startup Marketing Expert and author from San Francisco with over 18 years experience.
Having led Marketing and growth on dozens of projects from Dubai to Silicon Valley and everywhere in between, Andrew has had 5 successful VC-backed startup exits as Head of Marketing and eventually founded his own marketing consultancy, AndrewStartups. As a consultant, he’s launched and scaled growth channels for tech projects in over 10 countries and has advised on Growth Hacking and Digital Marketing at startup incubators around the globe. Andrew has worked with 500startups and Y Combinator on projects and has also written for Startup Grind, Startup Nation, and his startup marketing coaching book, The Startup Growth Book, a best-seller on Amazon.
Andrew has taught Growth Marketing in over 15 countries, including Nigeria, UAE, Mexico, Thailand, Indonesia and more since 2010.
Want to get private instruction for your business? Andrew offers current and past online students an exclusive 50% discount for 1hr consultations.
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Contact me at [email protected] for more information.
