A word of introduction
  • A Welcome note to the MOOC
  • General information
  • The entrepreneur's mindset
  • The entrepreneur’s mindset (MB)
  • Building the Vision
  • Building the vision (MB)
  • From idea to Business Model
  • From idea to business model (MB)
  • When entrepreneurs invent a world that does not exist...yet
  • The myths of the new venture
  • The myths of the new ventures
Discover the entrepreneur's toolkit
  • ISMA 360
  • ISMA 360
  • The business Model
  • The business Model
  • The business plan
  • Financial objectives
  • The pitch
Building the scope of the project with ISMA 360
  • Characteristics, context and role of the innovation
  • Cognitive algorithms
  • Explaining the domain of innovation
  • The case of ARECO
  • The case of wood pellets
  • Characteristics, context and role of the innovation
  • The potential markets of the innovation: key needs
  • The potential markets of the innovation: claimants
  • The potential markets of the innovation
Designing the business model
  • Identifying market-driven opportunities
  • Identifying market-driven opportunities
  • Identifying technological- and regulation-driven opportunities
  • Identifying technology- and regulation-driven opportunities
  • Scanning opportunities: macro environment contingencies matter!
  • Scanning opportunities: macro environment contingencies matter!
  • Scanning opportunities: selecting the right market positionning
  • Scanning opportunities: selecting the right market positioning!
  • Business model overview and design of the value proposition
  • Business model overview and design of the value proposition
  • The market and revenue streams
  • The market and revenue streams
  • Key activities, key resources, key partners and cost structure
  • Key activities, key resources, key partners and cost structure
The business plan
  • Different types and uses of business plans
  • Different types and uses of business plans
  • The pitched business plan: part 1
  • The pitched Business Plan: part 1
  • The pitched business plan: part 2
  • The pitched Business Plan: part 2
  • The pitched business plan: part 3
  • The pitched Business Plan: part 3
  • The pitched business plan: part 4
  • The pitched Business Plan: part 4
Working out your financial objectives
  • The entrepreneurial approach of financial objectives
  • The entrepreneurial approach of financial objectives
  • The DEFI tool: making finance simple
Checking your business plan for the pitch
  • Last briefing before the pitch