- Introduction - Who am I? What will we learn?
- What is Marketing?
- Marketing management
- Understanding Strategic Planning
- Marketing Strategy
- Marketing Mix and the 4P's.
It is a quick presentation I initially did in ALBANIAN for workshop training. I also delivered it as a presentation to a private audience, and then after translating it, I decided to make it a course.
It is a crash course for someone who wants to understand essential marketing and marketing strategy concepts.
We discuss what it is and how I understand Marketing. Since the initial audience had very little (almost no) knowledge of marketing, I tried to simplify the concepts as much as I could.
Why should we always have "value" in mind when we approach marketing? What are the processes of marketing?
What is Marketing Management, and which Marketing Concepts do we have? Which concept suits you and your company better? Are some outdated? Are some better than others?
Understanding Strategic Planning. Even if we are a "one-man-show" or a very small business, we should have some strategic planning. This would guide us to further create and tweak our marketing strategy.
How do we segment a market? What is the correct audience for us? How can we position ourselves and differentiate our product or service in comparison with the competition? What tools can we use here?
What is Marketing Mix? What are the good old four P's that everyone mentioned? Why should we look at that also from a consumer perspective?
What is an Integrated Marketing Strategy?
And much more! Consider this as a small initial talk between us and as a quick introduction to marketing concepts!
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Marketing Manager | Social Media / Digital Marketing | Artist / Rapper | Gamer | Event Speaker.
Ardian Kurtolli the Creative Digital Professional:
I was lucky to have a computer and access to games and applications of all kinds during pre-war Kosovo. That made my connection with computers natural since I was a young kid. By age 10, I knew Pascal and had Dos and Windows 95 Certifications. As a 13-year-old, I was also the publisher of the 1st e-zine in Albanian called "Dardania Nentoka Digjitale" which had a lifespan of only four issues since the political situation in Kosovo and the Kosovo War.
After the war in 1999, I joined Comtrade Computers as a technical assistant. Soon after, I was certified as a Microsoft Certified Professional and had two semesters at the Cisco CCNA Academy. Later, I advanced as a Product Specialist and Sales/Presales Consultant for Mobility and Server Solutions for the Fujitsu-Siemens Brand. In 2008 I switched industries since I felt that my creativity was left behind with too much technical work.
I started working as a Creative Director in Entermedia, and there we did magic for 4 years in a row producing over 84 Award-Winning Music Videos. In 2012, ZeroPozitive Publicis became my new workplace. I worked there as a Digital Marketing Specialist until May 2014, when I joined a new agency with a new team, "R&M Communications ".
My experience in the Tech and Entertainment industry makes me starve for innovations second after second. While in the position of Marketing Manager at Air Prishtina, I stabilized the brand by creating clear brand guidelines and marketing strategies (social media, email mostly), resulting in a new web redesign and automation of several marketing processes.
In 2017 I joined Solaborate LLC as a Creative Director, and together, we voyage the journey of our excellent HELLO products!
In June 2018, I joined the USAID Mission Kosovo as a Development Outreach and Communications (DOC) Assistant.
Since 2022, I have been living and working in Munich, Germany.