Intro
  • Overview
  • About this Instructor
  • Promotional Materials
  • Housekeeping
  • Find Influencers to Engage in Real Time
Online Marketing
  • Event Marketing Website Best Practices
  • Event Marketing Webpage Design Best Practices
  • Event Marketing via Social Sync
  • Event Marketing via Email
  • Event Marketing on Google
Social Marketing
  • Event Marketing via Live Blogging
  • Event Marketing on Foursquare
  • Event Marketing via Audio and Video
  • Event Marketing on iTunes
  • Event Marketing via Search
  • Event Marketing on Facebook
  • Event Marketing on Linkedin
  • Event Marketing with Twitter Hashtags
  • Event Marketing on Twitter
  • Event Marketing on YouTube
  • Event Marketing on Flickr
  • Event Marketing on SlideShare
  • Event Marketing with QR Codes
  • Event Marketing via Mobile Apps
Case Studies
  • Exhibitor Event Marketing Case Study: Film & TV Music Podcast
  • Organizer Event Marketing Case Study: SXSW
  • Organizer Event Marketing Case Study: National Biodiesel Conference Podccast
ROI and Wrap-Up
  • ROI of Social Media vs. Trade Show Marketing
  • Follow Up Resources
Supplemental Resources
  • Social Automation: Aggregating Community with Social Sync
  • Keith Green on Event Marketing
  • Blogger Relations at Political Events
  • Using Social Media at Live Events to Fight Global Warming
  • HOW TO: Book Celebrity Appearances at Special Events
  • Event Marketing with Blogger Relations
  • Event Marketing for Conferences using Social Media
  • Event Marketing via Mobile Apps
  • Event Marketing with Live Webcasts
  • Event Marketing with QR Codes
  • Event Marketing on Foursquare
  • Event Marketing on Facebook