Introduction, perspectives and expectations
  • Welcome to your Access to Markets course!
  • Realism vs optimism: how long it really takes to win customers
  • The lead cycle: think like a customer
  • Cost of sales
  • Insourcing vs Outsourcing
  • Outcomes: what you can expect and what you shouldn't expect from this course
Finding clients - the Access to Markets challenge
  • Introduction
  • Task: Create a space to store the information
  • What do you solve?
  • Create your case studies
  • Who are your customers?
  • Creating your reputation
  • Building trust - creating testimonials
  • Summary
Lead converting - creating the hook
  • Introduction to lead conversion
  • The psychology of persuasion
  • Designing your conversion page: engineering your 'hook'
  • Setting up the hook for you... you have to start somewhere. LinkedIn
  • Creating your attention grabber (Canva 101)
  • Setting the trust base: your "About" section
  • Re-engineering your history: making your CV work for you
  • Projects you worked on and why they matter more than you think
  • A word about consistency... Don't confuse your potential customers!
  • Your email signature... a missed opportunity
  • How to use Twitter
  • The tricks you are missing out on Facebook
  • Business cards? Really? Yes. Really
  • Maximizing your WhatsApp addiction
  • TikTok & Snapchat
  • Instagram, the dying beast (but not yet dead so use it for your advantage)
  • Forget websites... what you need are:
  • Choosing the right weapons...
Engagement bridges - creating the fishing net
  • Introduction: what are engagement bridges and why should you really really care
  • EB1: What are you working on
  • EB2: What are you looking for
  • EB3: What are you struggling with
  • EB4: What did you learn from previous projects
  • EB5: Advice for a friend
  • EB6: Industry insights: pulling back the curtains
  • EB7: Sharing is caring
  • EB8: Recommendations
  • Some tips and comments to save you from making my mistakes
Tools & Resources: how to tap into a world of free offerings and turn it to your
  • Introduction: a world of opportunities awaits you
  • Free or paid? Go for free
  • How to set yourself up for the next 3 months
  • Websites are outdated
  • Tracking is everything. CRM or no CRM?
  • How to manage your pipeline...